Privacy Policy

Last updated: 5 December 2025


This Privacy Policy explains how LIME HOLDINGS (Pty) Ltd, a company registered in South Africa (“we”, “us”, “our”), collects, uses, shares, and protects your personal information when you visit or interact with https://medicalaidsinsouthafrica.co.za (“the Website”).

By using our Website, you consent to the processing of your personal information in accordance with this policy, the Protection of Personal Information Act (POPIA), and the Electronic Communications and Transactions Act (ECTA).


Who We Are:

This Website is owned and operated by LIME HOLDINGS (Pty) Ltd, Atlantic Beach Golf Estate, Melkbosstrand, Western Cape, South Africa, 7441.

For all privacy and compliance matters, contact:
info@medicalaidsinsouthafrica.co.za


Nature of Our Business

We are not a medical aid provider. We are a comparison and referral platform that connects users with accredited, CMS-registered (Council for Medical Schemes) medical aid providers and trusted health insurance partners in South Africa.


When a user requests a quote or submits their details through our Website, we securely forward their information to the relevant registered provider based on their needs, budget, and selected benefits.


We do not directly sell, manage, or approve medical aid policies. All final quotations, approvals, and policy agreements are handled solely by the authorised medical aid provider.


Information We Collect

We collect personal information to connect you with the most suitable medical aid or health insurance provider. This may include:

  • Information you provide: name, ID number, email address, mobile number, dependants, health plan preferences, and other details needed to generate accurate medical aid quotations.
  • Automatically collected data: IP address, browser type, device type, and session data.
  • Cookies and tracking data: used to improve your browsing experience, measure website performance, and ensure advertising transparency.
  • Submission records: We store a full digital record of each submission (device type, browser, IP address, and user-submitted information) for up to one (1) year to verify consent and comply with advertising and data protection regulations.


How We Use Your Information

We use your information for the following purposes:

  • Medical aid matching: To connect you with CMS-registered medical aid providers or authorised health insurance partners based on your selected benefits, budget, and personal details.
  • Partner communication: To share your information with accredited medical scheme providers so they can contact you with quotes, comparisons, or plan recommendations.
  • Customer communication: To send you your quote results, plan options, updates, or related health-cover offers (only from verified and compliant partners).
  • Compliance and verification: To maintain records as required under POPIA, ECTA, and applicable advertising and data-protection standards.
  • Analytics and improvement: To analyse website usage and improve our services, platform performance, and user experience.

When you submit your details, you consent to receive medical aid quotes and related health-cover offers from our trusted partners. Your information will only be shared with authorised, compliant providers for the purpose of offering legitimate medical aid or health-insurance products. You may opt out of these communications at any time by selecting the unsubscribe link in any email or SMS we send.


Disclosure of Information

We may disclose your information in the following circumstances:

  • To accredited medical aid and health insurance partners (including CMS-registered medical schemes and authorised intermediaries) for the purpose of providing accurate quotes, benefit comparisons, or related health cover options based on your request.
  • To trusted third-party service providers that assist with website hosting, data processing, analytics, marketing, or email/SMS communication. These partners operate under strict confidentiality agreements and are not permitted to use your information for any purpose other than the services we require.
  • When required by law, regulation, subpoena, or court order, including compliance with POPIA, CMS regulations, or other applicable South African laws.
  • In the event of a business sale, merger, or acquisition, where your information may be transferred to the new entity, provided that all data protection obligations and legal safeguards remain fully in place.


Data Security

We implement strong administrative, technical, and physical measures to protect your information from unauthorized access or misuse. All stored records (browser, device, and submission logs) are encrypted and accessed only for verification or complaint resolution. While no system is 100% secure, we follow best practices for data security and monitoring.


Data Retention

We keep personal information for up to one (1) year after submission to comply with advertising and verification requirements. After that, it is securely deleted or anonymized unless required longer by law.


Your Rights Under POPIA

You have the right to:

  • Request access to your personal data
  • Correct or update inaccurate information
  • Request deletion of your data (subject to legal retention requirements)
  • Withdraw consent for communications
  • Lodge a complaint with the Information Regulator

To exercise any of these rights, contact info@medicalaidsinsouthafrica.co.za


Cookies and Tracking

Our Website uses cookies to personalize your experience, improve performance, and support ad compliance (e.g., Google Ads remarketing). You may disable cookies in your browser, though some features may not function correctly.


Advertising Compliance and Transparency

We comply with Google Ads and Microsoft Advertising policies by clearly disclosing:

  • Our business identity (LIME HOLDINGS (Pty) Ltd)
  • The nature of our service (medical aid comparison and referral, not a provider)
  • The use and sharing of user data with accredited, CMS-registered medical aid providers and health insurance partners
  • User consent and opt-out rights

This transparency ensures compliance with all major advertising and data protection regulations, while keeping our users informed and protected.


Children’s Privacy

This Website is not intended for users under 18 years old. We do not knowingly collect personal data from minors.


Updates to This Policy

We may revise this Privacy Policy from time to time. The latest version will always appear on this page with an updated “Last updated” date. Continued use of our Website constitutes acceptance of any changes.


Contact Information

For all privacy, advertising, or administrative queries, please contact:

LIME HOLDINGS (Pty) Ltd
Atlantic Beach Golf Estate, Melkbosstrand, Western Cape, South Africa, 7441
Postal: Suite 354, Private Bag x1, Melkbostrand,7437
Email: info@medicalaidsinsouthafrica.co.za